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You’ll never know if you don’t go… Sterotype Travel Ads…

Lufthansa have launched a new ad campaign that highlights cultural stereotypes under the slogan, “You’ll never know if you don’t go,” the clips from around the world poke fun at the cultural associations people have with these countries.As a means of generating some “UGC” they have launched a site RumorTravels, which has a video contest where people are asked to submit a short clip or story of rumors from foreign countries. The winner will get two round-trip business class tickets to any Lufthansa destination in Europe.

Well worth a look before you go…

🙂

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