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Updating the Marketing Model…

Interesting article showing how in the last decade or so groundbreaking technology innovations and new channels and modes of consumer communications have fundamentally changed the way consumers interact with and respond to choice in the marketplace. Marketers may have a new toolset, but so do consumers. How does this affect the traditional marketing model? Should it? Is it even a meaningful model anymore?Marketing is an old industry.

For more on this and the need to change check out this link:-

Updating the Marketing Model…

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