It looks like the beginning of the end of the pay for content model favored by some in the main stream media, yesterday the New York Times announced that as of midnight 19th September the New York Times pay to view Select Service is no more. All content previously offered under the paid service is now immediately available for all to view.The history of paid content goes back to the collapse of the Web 1.0 bubble, a time before content monetization was a sure bet through programs such as Google Adsense and others. There was a backlash against free content for a while, and a number of companies launched pay-to-view programs.
This must surely now run across all paid for content media sites, the notion of paying to access content is flawed in a connected online world where virtually everything is free, particularly content. Companies such as the NY Times can make money from providing content for free.