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Advertising Fun Marketing Miscellaneous

Take the Stairs Instead of the Escalator with the Piano Staircase..

I think the above viral piece is excellent and there a few more to be found over at the fun theory – (aka Volkswagen) –

It seems to make a very good point that something as simple as fun is the easiest way to change people’s behaviour for the better.

Hat tip :- Lawrence Lessig

http://lessig.org/blog

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