Categories
Advertising digital Marketing Media Technology Video

Microsoft release first TV ad for its Bing search engine

The ad opens up with a number of familiar internet memes, including ‘keyboard cat‘ and ‘afro ninja‘, with a voiceover saying “we don’t need queries and keywords if they bring back questions and confusion.”

The ad continues with a number of flashing images with ‘search overload’ written across the screen, a voice over reading “staring today we need the right information to make the right decisions. Decisions that help us feel right. Decisions that helps us get to the right place at the right time.”

The ad concludes with “Ladies and gentlemen, it’s time to bing and decide.”

A bit ironic that the Ad is featuring on YouTube and that the campaign which launches today in the US across television, print, radio, online, including Google.

The “Battle for Search” continues 🙂

Categories
digital Startups Technology

Wolfram Alpha Goes Live

Wolfram
The new kid on the block in the world of search wolframalpha went live today and on initial looks it seems quite impressive, I don’t think it is a challenger to Google as it seems to be quite a different animal but the data that it provides is pretty impressive! “

To use a term that quite a lot of people are quoting it’s more of an “Answer Engine” as it provides you with direct answers, rather than point you at pages that in turn may hold those answers.

I’d recommend checking out the hundreds of pre-populated “examples” to see how certain types of queries are best structured. Many of these examples feature structured input fields (for example, weights, measures, dates, and so on) so you can express your question more specifically than with natural language.