The ad opens up with a number of familiar internet memes, including ‘keyboard cat‘ and ‘afro ninja‘, with a voiceover saying “we don’t need queries and keywords if they bring back questions and confusion.”
The ad continues with a number of flashing images with ‘search overload’ written across the screen, a voice over reading “staring today we need the right information to make the right decisions. Decisions that help us feel right. Decisions that helps us get to the right place at the right time.”
The ad concludes with “Ladies and gentlemen, it’s time to bing and decide.”
A bit ironic that the Ad is featuring on YouTube and that the campaign which launches today in the US across television, print, radio, online, including Google.
The “Battle for Search” continues 🙂