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Hammer Time – Flash Mob – “U Can’t Touch This,”

Here is what looks like being a successful viral marketing initiative orchestrated by A&E to build buzz around its new “docu-drama” series “Hammertime,” which chronicles the present-day life of ’90s mega celebrity and current celebritwit, MC Hammer.

Love at the surprise on some of the shoppers faces when thess guys burst in with Gold Lamme pants – “U Can’t Touch This,”