Not many small businesses can afford to pay huge amounts to advertise their wares in traditional media like TV, magazines and billboards, the Internet can help them level the promotional playing field…
CNN says, “When we discover something wonderful )(or horrible), we love to tell our friends about it. We also turn to people we trust when we need a good recommendation. Yelp is enabling those conversations to happen on a massive scale.”
Consumer Reviews can also be a great aid to the process….
The above article and this data should give a better in sight to the benefits of Customer feedback and providing a local authority point of view are all pluses to cutting it online…