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WEB 2.0 and Beyond..

This video with Seth Godin gives a brief insight into how marketing needs to change to cope with the new digital world. The old days of “shouting” your message need to change to more permission based, whereby let the people do the talking and empower them to be your biggest fan.It also covers WEB 4.0 the semantic web and how these benefits will enhance our lives and the ups and downs of social networks which can still be seen to be pretty “poking, interrupting” forms of contact which leads to the BLOG which can be the best form as it can provide and authentic, consistent engaging form of interaction.

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