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Search the New Domain Name?

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Just caught an intersting article on Iain Taits blog about how a TV AD last night for EMA, whose call to action at the end of the Ad was – “search for EMA online”.

Not the usaul visit direct.gov.uk/ema the rest of this article can be found here .

Intersting to note that the Japanese market have been using it for quite a while.  They do seem to have a bit of a lead in certain areas online take the QR codes which we are about to see over here very soon

An interesting point to remeber though is to make sure you’ve got the right people looking after your search engine optimisiation / marketing etc.

[Via Crackunit]

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