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Rivalries between web designers and developers…

Microsoft is looking to mend historic rivalries between web designers and developers in a viral marketing campaign that sees a designer and developer duel it out.

At the end of the clip, the viewer is given the option to click through to, where a landing page provides further information and links to watch the software in use.Katy Hamilton, channel audience manager at Microsoft, said: “The viral demonstrates a dynamism and relevance to this highly select audience that simply cannot be matched by traditional marketing approaches.

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