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Print is Poorly – Maybe the Link Economy will Help?


Recent stories about Rupert Murdoch and various other print companies, looking for ways to survive in this digital age by wanting to charge for online content just smacks a bit of “Citizen Kane”.

However  it is good to see that there are a few people at the top of these organisations who can see a different solution to their ageing business models. This article by Chris Ahearn, President, Media at Thomson Reuters puts across a few points that seem to be a little better thought out especially in these ever changing times.

I think that niche publications may just get away with a subscription model but with the global coverage the internet has and the immediacy of delivery of news and relevant content from numerous sources I can’t see the mainstreamers getting it to work.

(This article on Channel 4 seems to back this up – we will see).

Post Update : Murdoch makes announcement that “News Corporation will charge users to access its news websites, which include The Sun, The Times and Sky News” more here.


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