Recent stories about Rupert Murdoch and various other print companies, looking for ways to survive in this digital age by wanting to charge for online content just smacks a bit of “Citizen Kane”.
However it is good to see that there are a few people at the top of these organisations who can see a different solution to their ageing business models. This article by Chris Ahearn, President, Media at Thomson Reuters puts across a few points that seem to be a little better thought out especially in these ever changing times.
I think that niche publications may just get away with a subscription model but with the global coverage the internet has and the immediacy of delivery of news and relevant content from numerous sources I can’t see the mainstreamers getting it to work.
(This article on Channel 4 seems to back this up – we will see).
Post Update : Murdoch makes announcement that “News Corporation will charge users to access its news websites, which include The Sun, The Times and Sky News” more here.
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