Media Technology

Digital Convergence is on the Horizon…

I have said it for many years now that the future of the web lies with the integrated digital home…

Here are 2 steps to digital convergence…

Step 1. Get an LCD TV

How many people do you know who have just purchased and LCD TV (I know at least 5).

Step 2. Conennect it to your Computer & Internet Connection

XP Media Centre has been around now for a few years and with the launch of Vista and Apple’s new OS offering, it’s so easy to hook up a LCD TV to a PC (Mac) and then you can surf the net, use it as a Tivo (Sky+) replacement, Watch TV, Listen to the Radio even view your photos in fact do anything you want.

So the web becomes as mainstream as the analogue TV of old…

This article gives a bit of foundation to the above ramblings…

Advertising Business Marketing Media Technology

Blogging with Wine! A Business Success story!

This a great video presentation on how Hugh MacLeod took a little known South African wine (Stormhoek) from semi obscurity into the the world of the web and took it global. For info he was the guy who posted the Threser (UK Off Licence Chain) voucher on his blog (on purpose to promote the wine) and got coverage on the national news

Here’s the link….

Stomhoek goes global with web 2.0

Design Media Technology

Some Web Site Design And Writing Tips…

1. Don’t load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.

2. Don’t use unnecessary words or phrases on your site. You only have so much time to get your visitor’s attention and interest; make ever word count.

3. Don’t make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.

4. Don’t write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it.

5. Don’t push all your words together on your web site. People like to skim; use plenty of headings and sub headings.

6. Don’t use site content your target audience isn’tinterested in. If people are coming to your site to find info about fishing don’t include soccer content.

7. Don’t use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc.

8. Don’t use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site.

9. Don’t let selling words and phrases go unnoticed. Highlight important words and phrases with color,bolding, italics, underlining, etc.

10. Don’t forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached.

Marketing Video

Advert Tune?

What is the tune to this ad it’s driving me mad…

Carphone Warhouse Ad

Fun Media

Hello Second Life! Goodbye Big Brother!

Looks like video gaming may be the ascendant televised sport’ Rupert Murdoch’s News Corp has just set up the Championship Gaming Series.

It was launched last night BSkyB and Star TV, and although early days one has to wonder if this is going to be the the next big thing after reality tv!