Well it did not come as such a shock that Microsoft would set its sights on a seemingly in trouble Yahoo. The questtion is how will this effect the digital arena Google are hard pressed on setting a place in this much fought battle ground and the mighty Microsoft have to keep ahead of the game.
It looks like being a very interesting year and as always the digital business world keeps throwing up interesting new stories.
Here is a an official quote from Google on the current situation:-
The openness of the Internet is what made Google — and Yahoo! — possible. A good idea that users find useful spreads quickly. Businesses can be created around the idea. Users benefit from constant innovation. It’s what makes the Internet such an exciting place.So Microsoft’s hostile bid for Yahoo! raises troubling questions. This is about more than simply a financial transaction, one company taking over another. It’s about preserving the underlying principles of the Internet: openness and innovation.
Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC? While the Internet rewards competitive innovation, Microsoft has frequently sought to establish proprietary monopolies — and then leverage its dominance into new, adjacent markets.
Could the acquisition of Yahoo! allow Microsoft — despite its legacy of serious legal and regulatory offenses — to extend unfair practices from browsers and operating systems to the Internet? In addition, Microsoft plus Yahoo! equals an overwhelming share of instant messaging and web email accounts. And between them, the two companies operate the two most heavily trafficked portals on the Internet. Could a combination of the two take advantage of a PC software monopoly to unfairly limit the ability of consumers to freely access competitors’ email, IM, and web-based services? Policymakers around the world need to ask these questions — and consumers deserve satisfying answers.
It also seems to have given the current depressed world stock markets a little lift (something that the goverment interest rates seemed unable to do) maybe another sign that the old business models are realising that they have to change and wake up to the digital economy!
More of the above pictures which poke a little fun at this much talked about merger can be found here..
[Via Boing Boing]