According to a recent research by Hitwise during the peak month for Internet traffic to travel websites, US internet users were searching for theme parks close to home, since most visits to theme park websites came from internet users within driving distance of parks. All but one of the top 10 most searched for travel destinations was a theme park.
The search terms “disneyland”, “six flags” and “cedar point” topped the list of the most searched for destinations sending visits to Travel websites. All of the top ten destinations were domestic and “las vegas” was the only top 10 search term that was not a theme park.
|Most Searched for Destinations (% Sending Traffic) to Travel Websites|
|Search Term||Rank Among Travel Search Terms|
|Source: Hitwise, July 2007|
More than half of visits to the Disneyland website were from Internet users in California in the four weeks ending July 28, 2007. Similarly, Hershey Park’s website received 65 percent of its visits from Internet users in Pennsylvania, New York or New Jersey. Cedarpoint.com received 58 percent of its visits from Ohio and Michigan and Wisconsin Dells received 71 percent of its visits from Wisconsin and Illinois.