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‘HeadOn’ one of the most annoying ads but it seems to work..

This advert for HeadOn is the most annoying thing ever made. Yet it seems to be working. Sales were up 234 percent between 2005 and 2006, and are continuing to grow this year. Does the ad’s simplicity trump its mind-bending awfulness?”HeadOn is logging some heady growth rates — 234% from 2005 to 2006. And for the first half of 2007, the brand looks to be on track to double sales. HeadOn ranks No. 9 in the external-analgesics-rubs category and logged $6.5 million in sales last year, up from just $1.9 million in 2005, according to Information Resources Inc. That’s not including Wal-Mart, who is “one of our biggest customers” Mr. Charron said.”

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