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Google goes “Algo” again…

After last weeks change to the Google Algorithm which downgraded the page rank of a broad range of sites, the big news is that they have gone and done it again with an other page rank update, that’s three in a month.

This is an unprecedented move by Google; normally they update the Algorithm once every three months, sometimes not that often. Never before have they done it three times in a month. Last weeks changes were related to link farming, but it looks like the latest changes might be related to paid links.

More on this can be found here at Techcrunch

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