Business Eco

Fuel Prices Give eCommerce a Boost…

Just came across this interesting article on eMarketer which shows how eCommerce, seems to be benefiting from the current economic climate some countries are experiencing:

Depending on your perspective, online sales are up either despite or because of the economic slowdown. With gas prices continuing to climb, a growing number of shoppers are deciding to skip car trips to the mall in favor of online merchants.

Even as many brick-and-mortar stores are struggling, 11% of US consumers surveyed by Nielsen in June 2008 said they were shopping more on the Web as a result of gas prices.

Change in Shopping and Driving Behavior of US Consumers due to Higher Gasoline Prices, 2006-2008 (% of respondents)

More on this can be found here...

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