This new toy Mugen Puti Puti produced by Bandai is being refered to as the “new tamagotchi.” It’s a simple square shaped keychain object, with tactile buttons that when pushed simulate the sound and sensation of popping bubble wrap. Every 100th push generates a random sound, like a “fart,” a “sexy woman’s voice,” or a “dog barking.” So far it looks like a success they have moved 300,000 of these in the first nine days, and is expected to sell more than 2,000,000 units by next March.
[Via PSFK]