Advertising Business Marketing Media

BDA’s aka Big Dumb Agencies and The Monkey Theory…


George Parker carries on with his ongoing theory the advertising industry is filled with BDA’s aka Big Dumb Agencies, he has blogged this interesting analogy that involves monkeys and classical conditioning. The net result of this exercise explains perfectly why BDA’s (and most other big companies) can never get out of their own way and achieve greatness.

So if you want to laugh and, at the same time, realize that, yes, you too just might be one of those monkeys trapped in a perpetual hell of repetitive behavior without knowing then its maybe worth a read.

The original text originated in 1998 :- “Lesser Primate Committee Thinking”. but George’s blogs always prove interesting.

[Via Adrants]

Leave a Reply

Your email address will not be published.