Amazon Fresh is a new service which promises speedy at-home delivery of groceries, including fresh produce, at “competitive everyday prices.” It’s available only in Seattle currently, and has not been officially announced.
Users select and pay for groceries on the site. They can then choose to pick up the items themselves locally, or, with a minimum order size, have them delivered next day within a one hour time slot. Groceries will also be delivered to doorsteps pre-dawn in a temperature-controlled container.
A year ago Amazon began experimenting with sales of non-perishable food and household items, but did not deliver them directly and perishable goods were not available.