This is a video for the Wicked Sick Project – which was set up by the creative team at George Patterson Y&R
The aim of the project?
“Does creativity make a difference? ”
These guys bought a bmx on ebay and relisted it with some creativity and it sold for 500% more than the purchase price.
Just goes to show that the right sort of copy does work!
Oh and its’s also good to see how the web can accelerate a products popularity with the right content 😉