Categories
Advertising Auto Video

The four-seater Porsche Panamera Sportscar…


This car will make its debut at the 2009 Geneva Auto Show, but some images have been leaked, including the embedded video…

Categories
Advertising Media Video

Stella Site turns Film Into Website Navigation Device…

Stella Artois have done a great job elevating the online video to something much more that a simple add on to a website. The Stella Artois site uses video as a navigational element.
Created by Lowe, the film was shot on the set of Ingmar Bergman’s last movie by members of the crew that work on The Illusionist and pauses every once in a while to offer up navigational options.

[Via Adrants]

Categories
Advertising Business Marketing Media Technology

Online ad spending will be immune to economic downturn…

An article in the Financial Times seems to think that the surge in online ad spending will increase:

Indeed, pressure on companies to cut costs if the economy softens could even hasten the switch in spending from traditional media to more targeted and measurable digital forms.

“…If marketing budgets shrink, and they are often the first to be cut in a downturn, digital will still continue to grow,” said Eric Bader, managing director of digital at MediaVest.

“The focus will be on advertising that can be measured for effectiveness, and online will gain share relative to television, newspapers or radio.”

Financial Times

[Via PSFK]

Categories
Advertising Marketing Media Video

‘HeadOn’ one of the most annoying ads but it seems to work..

This advert for HeadOn is the most annoying thing ever made. Yet it seems to be working. Sales were up 234 percent between 2005 and 2006, and are continuing to grow this year. Does the ad’s simplicity trump its mind-bending awfulness?”HeadOn is logging some heady growth rates — 234% from 2005 to 2006. And for the first half of 2007, the brand looks to be on track to double sales. HeadOn ranks No. 9 in the external-analgesics-rubs category and logged $6.5 million in sales last year, up from just $1.9 million in 2005, according to Information Resources Inc. That’s not including Wal-Mart, who is “one of our biggest customers” Mr. Charron said.”

Read here for more commentary on this ad…

Categories
Music Video

New Approach Lands ‘Band’ A Shot…

An unsigned teenage singer-songwriter, with a novel approach to band line-ups, has landed a chance to win a recording contract – yet he has only ever performed a handful of gigs in his life.

Modern Eulogy is the brainchild of an 18-year-old from the village of Oughtibridge, Sheffield – the concept of the band is that, lead singer-songwriter apart, it has an ever-changing mix of members, or a ‘liquid line-up’ as the frontman describes.

The band, plus its unknown line-up, is one of six shortlisted from 50, that will perform this week (27/09/07) at the city’s Runaway Girl venue in the Sheffield Battle of the Bands contest.

The competition is being run by London-based record label End of the Trail Records, whose last competition, held in Nottingham six months ago, resulted in two bands being signed.

Matt Williams, 18, who goes under the band name Modern Eulogy, has just finished A-levels at Hillsborough College and deferred his place at Chester University for a year while he tries to break into the music scene.

He said: “I can’t quite believe that I’ve played hardly any gigs and now I’m going to be performing in front of a record label with the chance of landing a deal.

“The idea for Modern Eulogy is that it’s me as singer-songwriter, and then I’m going to bring in different people each time we perform, so the line-up is constantly changing, or liquid.

“To be honest, we’ve only ever played about five gigs and I’ve only just got round to getting some tracks online through a mate who’s now left for uni.

“So this has totally come out of the blue – a mate talking to a mate, who passed on a link to the band’s MySpace site, and now I’ve got a crack at it.

“You do hear of people playing back bedrooms one week and Glastonbury the next, so who knows.”

Kelly Munro, owner of End of the Trail Records, said: “This is a great formula for us to see unsigned bands performing live and creating a bit of healthy competition. In fact, at our last Battle of the Bands, we signed two up.

“We’ve seen more than 50 bands in and around Sheffield and now we’re seeing the cream of the crop go head-to-head.”

Six unsigned groups will fight it out in the Battle of the Bands competition on Thursday, 27 September at the Runaway Girl.

Categories
Advertising Business Media Travel

Giant Adverts as you come in to land…

Just spotted this inovative idea three giant permanent ad sites are to be placed under flightpaths near Heathrow airport from next March as part of the rollout of an international portfolio of ‘aerial advertising’ sites.

Ad-Air Group has secured sites around at least 13 of the world’s busiest airports and is offering them as an opportunity for advertisers to target millions of air passengers as planes take off and land.

Each ad will be 20,000 square metres in size, the equivalent of three football pitches.

Its first site will be unveiled in Dubai next month and has been booked by a major property developer. Other sites include Denver, Los Angeles, Tokyo, Beijing and Paris.

Each ad will be held on a frame just above ground level. Where the land is fertile the ads will be printed on a PVC mesh that allows air and moisture through.

The sites will be illuminated at night unless local legislation forbids doing so. However, the Heathrow sites will not be illuminated.

Ad-Air Group was initially set up in August 1999 for research purposes, but began trading in mid-2001 and become a PLC in 2005. It has attracted £5m of private equity funding over the past five years.

It is led by managing director Paul Jenkins and chaired by John Sharkey, the former managing director of Saatchi & Saatchi.

Categories
Business Media

Times are changing for Print (Traditional Media threat)…

After last weeks news that the New York Times was about to remove its pay-for-content site. It was interseting to come across this post that points out that the paid subscription base was reportedly 227,000, the NY Times decided it was not worth the effort.

In his Guardian column, Jeff Jarvis looks at the winners like Google and the losers:

 

The death of TimesSelect heralds the continued triumph of the open, free Google media model… I think the loser could be the power of the media destination or portal – the notion that consumers should come to us and pay us for scarce information that we control. The death of TimesSelect is an affirmation of the new media reality that says the public will seek out our brands less and less and will detour around the front doors we design for them. Instead, they will arrive because of their own need (via search) or peers’ recommendations (via links). So we in media must open ourselves to the public in every way possible. Tearing down walls – pay, registration, archive, or just obtuse navigation – is only the start of it. I believe this also means finding more ways for our audiences to distribute us: we’ll widgetise. And I believe that we must think like Google and see ourselves as platforms on which others build that larger conversation.

More from this article can be found here:-Guardian

[Via PSFK]

Categories
Advertising Fun Media Video

Blendit vs Chuck Norris

We have all seen the legendary iPhone blendit video,which reduced this state of the art technology to dust. Well this time Tom Dickson tries to blend legendary hadr man Chuck Norris! Watch the clip and see what happens…

[Via Crackunit]

Categories
Advertising Media Video

Human Cards… Advertising an Online Casino…

Not sure how PC this is an why they choose this type of treatment but what goes on in the minds of Advertisers is open to debate…

Here are a few more from the same campaign…

Human Dice

Human BlackJack

Human Cherries

Categories
Education Video

Blue Man Theatre Group work with Kids Nursery….

43 New York youngsters really are too cool for school. The founders of Blue Man Group have turned their international theatre experience into a nursery school. At The Blue Man Creativity Center, you’ll find some unconventional preschool gadgetry – disco balls, bits of foam, cushy vinyl walls. The founders wanted to create the school they always wished they could have attended as kids.“There’s a hypnotic Bubble Machine, with kid-controlled colored lights; a futuristic Water Machine, with a mini-whirlpool; and a trippy installation, left over from the B.M.G.’s 2003 tour, of giant computer-animated dragonflies that can be made to light up, flap their wings, and fly,” The New Yorker reports.

Until the center is accredited and becomes an official school, the focus will remain on the preschool curriculum. After receiving recognition, the Blue Man Creativity Center will expand one year at a time to accommodate students all the way up to the fifth grade.

The Tree House, whose slide deposits kids in the Texture Pit, looks like fun. So does the OMi-Beam machine, a computerized rig made up of eight ceiling-mounted halogen lamps, loudspeakers, and a video monitor (there is only one other OMi-Beam machine in the country, at Madame Tussaud’s). Colored beams create pools of light on the floor, and by waving a reflective wand through the beams kids can produce any number of sounds, from musical instruments to the calls of barnyard animals and samples of pop hits from the nineteen-eighties (one is Fatboy Slim’s “Rockafeller Skank”).

[Via TrendHunter]