A Blog about YOUR business writing from John Hancock
The video above comes from John Hancock who has over 40 years’ experience in the US, UK, Europe, Asia, Australia and New Zealand. He was National Creative Director of Ogilvy & Mather Direct and spent 12 years as Cellarmaster Wines’ in-house creative head.
He has just launched a new blog – Hancock’s Writing Blog which has some very insightful tutorials on how to write good copy all of which he wants to share.
He is a good friend of my friends Drayton Bird & Malcolm Auld who between all three of them have more years of experience and knowledge in Business & Marketing than I can count!